How companies communicate with consumers has an enormous influence on the adoption of sustainable behaviors. When getting ready to launch or promote a product or a campaign, marketers often have a choice between emotional levers and rational arguments. Either can be effective—but only if certain … See more In 2010 the city of Calgary, Alberta, had a problem. It had recently rolled out a program called grasscycling, which involves residents’ … See more Humans are creatures of habit. Many behaviors, such as how we commute to work, what we buy, what we eat, and how we dispose of products and packaging, are part of our regular … See more Despite the growing momentum behind sustainable business practices, companies still strive to communicate their brands’ sustainability to consumers in ways that heighten … See more Along with working to change consumer behavior, some companies have found success with business models that seemingly make consumers more open to green alternatives. In … See more WebChina will promote green and low-carbon consumption. Vice Premier He Lifeng said this on Monday at the opening ceremony of the 3rd China International Consumer Products Expo …
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